What is User Behavior Analytics?
User Behavior Analytics tracks and analyzes user activity within applications, such as login frequency, feature use, session lengths, and behavior patterns. This helps identify anomalies or trends that require attention.
Why it Matters
By understanding user behavior, organizations can optimize user experience, improve tool adoption, and identify potential risks such as unusual activity or underutilization.
Benefits
- Tracks user behavior and activity metrics
- Identifies anomalies or unusual patterns
- Helps improve user experience and app adoption
- Enhances security by detecting potential misuse
