App Store Sync is an integration tool that connects your internal software management platform with external app marketplaces, such as the Apple App Store or Google Play, allowing for seamless tracking and updating of app usage and spend.

App Store Sync is important because it ensures that businesses can keep track of apps purchased through external marketplaces. This integration helps create a comprehensive view of an organization’s software usage, providing real-time insights into spend, version control, and license management. It ensures all apps, regardless of purchase method, are managed in one central location.